Wall covering and decoration is a huge, promising market that has been based on a completely analogue production process for a long time. But it is now slowly but surely turning digital.

Various media and techniques are used:

• Wall paper: the traditional paper roll, often with a texture, that later is glued to the wall/object. Pre-glued papers are also on the market.
• Wall coverings: a textured synthetic media, with or without a self adhesive layer and backing liner.